News (April, 2006)

In conjunction with the start of the new S7 Airlines route using Boeing 737-500 aircraft an S7 Airlines representation will open soon in Perm, which will include a sales office in the center of the city and an office at the airport. Currently the office is being equipped and staff members are being hired. The representation will offer passengers booking and sales facilities, as well as providing departure and arrival services for S7 flights in accordance with the service standards of Boeing 737 aircraft.

April 17 saw the start of an advertising campaign backing the launch of Sibir Airlines’ new brand, S7 Airlines. The campaign will have two stages: from April 17 – June 15, and from September 1 to October 30. S7 Airlines commercials will be shown on the following major television channels: Perviy Kanal, NTV, STS, TNT, Ren-TV, Sport, and DTV. Besides the video clips, a series of adverts for outdoor advertising and print media were designed. All 10 images are aimed at different target groups and will be placed both in general publications and ones devoted to travel such as National Geographic, Vokrug Sveta, and Karavan Istoriy. Outdoor advertisements are to be placed in more than 20 regional cities. Such mass coverage will allow the airline to inform its potential customers about its changeover to its bright new image.

To coincide with Victory Day in World War Two, there is a new S7 AIRLINES promotion for veterans of the war, "Victory Day!" As part of the promotion, veterans, participants and people injured in the war, as well as people who lived through the siege of Leningrad and underage prisoners of fascism, will all be given the chance to fly for free on S7 AIRLINES scheduled flights to cities in Russia and the CIS. The only exceptions are "code-sharing" flights carried out in conjunction with other airlines.

S7 AIRLINES’ summer timetable contains significant changes in flights to China – from June the number of flights per week between Irkutsk and Beijing will rise to three, and in July, a fifth weekly flight between Novosibirsk and the Chinese capital will be added. Last year, there were just two weekly flights between Novosibirsk and Beijing, and none from Irkutsk.

Today, regular S7 AIRLINES flights between Perm and Moscow begin. S7 035/036 will use a Boeing 737-500 aircraft, and will fly daily from Moscow at 23:55, arriving in Perm at 04:05; returning from Perm at 06:05, arriving in Moscow at 06:20. This is the first time that a Boeing aircraft will be used on flights to Perm.