New look for S7 cabin crew

29.11.2012

New look for S7 cabin crew

From 1st December 2012, passengers on S7 Airlines will be welcomed by flight attendants wearing a brand new uniform. The airline has swapped strict dark-grey for bold crimson, intended not only to complement S7’s vivid image, but also to create a friendly atmosphere in the cabin.

“We wanted to develop the image of an attentive, friendly and professional flight attendant. After all, it is the cabin crew who create the first impression when welcoming passengers on board. In working out the design, we took into account the wishes of the attendants themselves — for maximum comfort, brightness, and elegance. We are also running specialised communication skills training courses. We know that no matter how appealing the uniform, it can never replace a friendly smile,” said Tatyana Fileva, S7 Group’s Chief Marketing Officer.

The winter uniform has already been introduced, and the lighter summer design is on its way. This is the first time S7 flight attendants’ uniform includes dresses that beautifully emphasise shape — without encumbering movement around the cabin.

“In our job we have to move all the time. We help passengers with luggage, walk around the cabin to offer lunch — the new uniform lets us do all that really easily. Uniforms often restrict you — but ours allow us to feel elegant and comfortable at the same time, which gives us confidence. The bright colour lifts the spirits, and with a sincere smile it is so much easier to help any passenger, however demanding they might be,” said Anna Kornisheva, S7 Group Flight Attendant Trainer.

The concept was developed by designers from the Russian company Rusmoda. “We managed to create a classic feminine look. The striking and unexpected crimson is what catches the eye here. At the same time the colour looks perfect with any skin tone or hair. The strict silhouette is smoothed by the polka dot pattern, accentuated waist, and rounded collars and cuffs”, noted designer Alexander Terekhov.

The uniform uses natural, wrinkle-proof, breathable fabrics — wool and silk — with the addition of synthetic fibres for durability and greater elasticity.

The women’s uniform set consists of 12 items, including a crimson dress and jacket with branded buttons, grey trousers and a skirt, a white and a grey blouse, plus a removable collar and cuffs, leather belt and headwear with the S7 logo. The men’s uniform includes a three-piece suit and shirt. An apron is also included as part of the uniforms. The finishing touch is a green neck bow for women and a tie for men.


S7 Airlines («Siberia» airlines brand, s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States (CIS), Europe, the Near East, Southeast Asia and countries of the Asia-Pacific region.

In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.

S7 Airlines is one of the most reliable airlines of Russia, it implements latest achievements of the world's industry in passenger services and develops its own services dynamically.

Today S7 Airlines has the newest and one of the most modern aircraft fleets on the Russian air transportation market .All airline's flights are operated on aircrafts of the world's leading producers — Airbus and Boeing.

S7 Airlines was a multiple winner of the Wings of Russia National Aviation Awards in different categories. The airline was also the winner of the annual «People's Brand/Brand No. 1 in Russia» Award.

S7 Airlines was a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet National Awards for discoveries in travel sphere.

The airline is a member of the S7 Group of companies. In 2015 Group member airlines carried 10.6 million passengers.

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