S7 Airlines got a Cannes Lion in the most prestigious category
S7 Airlines, a member of the oneworld® global aviation alliance®, got one more award at the Cannes advertising festival.
On the last day of the festival the jury announced winners of the Film Lions category, the most prestigious festival category, where jury estimates most outstanding and creative promotional videos of the year. In this category S7 Airlines won a Silver Lion for the video #IWANTTOGOWHERE.
“For many years Russian companies failed to get awards in the Film Lions category. To get an award in the most prestigious festival category is an honor for S7 Airlines. We are glad, that the advertising campaign was highly appreciated by international experts”, Tatiana Fileva, S7 Group Marketing Deputy General Director, noted.
Moreover during the Cannes festival S7 Airlines was awarded with two bronze Lions in the Cyber division in the Interfaces & Navigation and Live digital categories for “Imagination Machine” project, which was organized as a part of the advertising campaign #IWANTTOGOWHERE. The Cyber division is a division where awards are given for innovative advertising and marketing projects implemented using most modern digital technologies. In addition to three awards S7 Airlines projects were also included in short lists of the Outdoor and Media divisions.
Last year S7 Airlines advertising campaign “Moscow - Kiev” won a Bronze Lion in the Outdoor category, and iPhone app «Catch-a-Plane» was awarded with a Silver Lion in the Mobile category.
Now S7 Airlines has five Cannes awards: three Bronze and two Silver Lions.
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S7 Airlines (a brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.
The airline has the widest internal route network in Russia, created on the basis of air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States, Europe, the Near East, South Asia and countries of the Asia Pacific region.
In 2007 the company received an official IATA Notice of Record into the IOSA (IATA Operational Safety Audit), becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with these operational safety standards.
S7 Airlines is one of the most stable airline companies in Russia thanks to the use of the latest advances in the international passenger services field, and active development of its own services.
S7 Airlines currently owns one of the newest and most modern aircraft fleets on the Russian air transportation market.S7 Airlines was the winner of the Wings of Russia 2010 Award in the 'Business Project in Civil Aviation of Russia' category. S7 Airlines has also been winner of the annual People's Brand/Brand No. 1 in Russia award.
S7 Airlines is a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet national awards for discoveries in travel sphere.
The airline is part of the S7 Group. In 2014 the group member airlines carried more than 10.066 million passengers.