S7 Airlines launches a new advertizing campaign «To gain altitude»

05.10.2015

S7 Airlines launches a new advertizing campaign «To gain altitude»

S7 Airlines, a member of the oneworld® global aviation alliance®, from the 5th of October 2015 launches a new advertizing campaign «To gain altitude». The advertizing campaign demonstrates the advantages of the S7 Priority loyalty programme.

A man hanging in the air and overcoming the gravitational pull of the earth is the main visual image appearing in videos, outdoor advertizing, printed advertizing and Internet advertizing. Easiness, with which the heroes get off the ground, associates with easiness of collecting and spending miles with S7 Priority programme.

Situations demonstrated in advertisements show the possibilities available to S7 Priority programme members:

  • To collect miles for purchases;
  • To get miles for earlier trips;
  • To register in the loyalty programme from the age of 2;
  • To grant miles to your friends;
  • To exchange miles for flights with S7 Airlines, oneworld global aviation alliance partner airlines and Emirates.

The advertizing campaign «To gain altitude» will be held till mid-December 2015. Advertisements will be broadcasted on federal TV-channels and radio stations. Advertizing materials will be published in print and online media. Outdoor advertizing will appear in 22 cities of the S7 Airlines route network.

The video is available at S7 channel in YouTube

The creative concept was developed by a team of the Leo Burnett Moscow agency.

S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates. It is also possible to collect miles using the services of numerous programme partners: hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1.75 mile will be accrued to the S7 Priority account for every 40 roubles spent using a card «S7-Bank of Moscow-Visa Signature». 

Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700-0707 (free for Russia).

S7 Airlines ("Siberia" airlines brand, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States (CIS), Europe, the Near East, Southeast Asia and countries of the Asia-Pacific region.

In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.

S7 Airlines is one of the most reliable airlines of Russia, it implements latest achievements of the world's industry in passenger services and develops its own services dynamically.

Today S7 Airlines has the newest and one of the most modern aircraft fleets on the Russian air transportation market .All airline's flights are operated on aircrafts of the world's leading producers - Airbus and Boeing.

S7 Airlines was a multiple winner of the Wings of Russia National Aviation Awards in different categories. The airline was also the winner of the annual "People's Brand/Brand No. 1 in Russia" Award.

S7 Airlines was a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet National Awards for discoveries in travel sphere.

The airline is a member of the S7 Group of companies. In 2014 Group member airlines carried 10.066 million passengers.


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