S7 Airlines launches an image promotion campaign

16.03.2015

S7 Airlines launches an image promotion campaign

S7 Airlines, a member of the oneworld® global aviation alliance, launches the image promotion campaign #IWANTTOGOWHERE, starting from March 16, 2015.

Travelling all over the world became an integral part of our lives. We go on business trips, fly to visit our friends, go on vacations using familiar itineraries. We have seen a lot of countries and think that a few things on this planet can actually surprise and enchant us.

“We want to show our passengers that this world is beautiful and still unexplored. It comprises everything you can imagine, and even those things, about which we have no idea. It is important to maintain this passion for discoveries, to dream — there is a place in this world that meets even the wildest dreams. While preparing our campaign, we conducted an experiment — we asked the “professional” dreamers — children, whose imagination is limitless, to imagine the world of their dreams — what should it look like. We received a lot of fantastic descriptions of kingdoms, planets and fairylands. And we found all of them on the map”, - Deputy General Director for Marketing of S7 Group, Tatiana Fileva, said.

To reach the land of your dreams you only need to buy a ticket for a flight of S7 Airlines or its oneworld alliance partners performing flights for more than 900 directions in 150 countries.

During the promotional campaign all travelers will get an opportunity to get closer to their dreams on www.s7.ru website and official websites of S7 Airlines’ partners in social networks Facebook and VKontakte. All they have to do is suggest a phrase “I want to the place where…» and describe the world of their dreams, - and S7 Airlines will find that place on the map, and will offer the best flights available. You can also post your request on your Facebook and VKontakte page by adding #IWANTTOGOWHERE hashtag.

Commercials will be broadcasted within a month by federal TV channels and radio stations. Advertising materials are posted in printed issues and on the Internet. There will be external advertising in the largest cities of S7 Airlines route network.

You can watch the video on S7 Airlines website iwant.s7.ru or on S7 Airlines YouTube channel.

Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700-0707 (free for Russia).

S7 Airlines (a brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has the widest internal route network in Russia, created on the basis of air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States, Europe, the Near East, South Asia and countries of the Asia Pacific region.

In 2007 the company received an official IATA Notice of Record into the IOSA (IATA Operational Safety Audit), becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with these operational safety standards.

S7 Airlines is one of the most stable airline companies in Russia thanks to the use of the latest advances in the international passenger services field, and active development of its own services.

S7 Airlines currently owns one of the newest and most modern aircraft fleets on the Russian air transportation market.

S7 Airlines was the winner of the Wings of Russia 2010 Award in the 'Business Project in Civil Aviation of Russia' category. S7 Airlines has also been winner of the annual People's Brand/Brand No. 1 in Russia award.

S7 Airlines is a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet national awards for discoveries in travel sphere.

The airline is part of the S7 Group. In 2014 the group member airlines carried more than 10.066 million passengers.


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