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S7 Airlines presented Imagination Machine

03.04.2015

S7 Airlines presented Imagination Machine

S7 Airlines, a member of the oneworld® global aviation alliance®, presented in Moscow Imagination Machine high-technology installation, which enables to direct flights using the power of imagining.

Imagination Machine is installed in one of Moscow shopping and entertainment malls1. The installation includes a stand with an aircraft model and a two-meter globe with four projectors providing 3D-image of the earth surface. A headset synchronized with the globe enables to move the aircraft with brain impulses.

During this day any visitor of the shopping mall can try to direct an air flight with brain impulses. To start the experiment the participant should choose a place on the map where he/she would like to travel. Then the participant takes a seat on the armchair in front of the installation and directs the flight concentrating his/her attention on the point of destination.

The headset reads brain electric impulses and transfers them through Bluetooth to the computer, which transforms brain activities into commands directing the flight. The more the participant is concentrated on the aim, the higher is the chance to direct the air craft model to the desired destination point.

Every participant who successfully performed the virtual flight will receive a free air ticket for a flight to the chosen city with S7 Airlines or other oneworld global aviation alliance member airlines.

All participants will get 5000 bonus miles of the S7 Priority frequent flyer programme2, which can be used as payment for awards in the programme, including for award air tickets of S7 Airlines or other oneworld alliance member airlines. Together the alliance member airlines operate flights to more than 900 destinations in 150 countries in the world.

“As a part of the campaign #IWANTTOGOWHERE we used a non-typical promotion instrument”, Tatiana Fileva, S7 Group Marketing Deputy Director, said, “Imagination Machine vividly demonstrates embodiment of ideas and fantasies into real life. It’s enough to be ready to discover something new, to have courage to dream, and S7 Airlines together with other oneworld alliance member airlines will help you to make this dream real.”

Within first two hours of the event seven participants of the experiment could get air tickets. Among them two persons won tickets to Petropavlovsk-Kamchatsky, and other persons won tickets to Irkutsk, Rome, New York, Rio de Janeiro and Denpasar each.

Special guests — Migel, Irena Ponaroshku, Olga Shelest, Artem Korolev and Adelina Sotnikova — were the first to estimate capacities of the modern technology.

S7 Airlines launched the promotion campaign #IWANTTOGOWHERE campaign on 16 March 2015.

During the promotional campaign all travelers will get an opportunity to get closer to their dreams on www.s7.ru website and official websites of S7 Airlines’ partners in social networks Facebook and VKontakte. All they have to do is suggest a phrase “I want to the place where…» and describe the world of their dreams, - and S7 Airlines will find that place on the map, and will offer the best flights available. You can also post your request on your Facebook and VKontakte page by adding # IWANTTOGOWHERE hashtag and the airline official account.

Additional information on Imagination Machine

The installation includes:

  • a two-meter sphere (“globe”) with four projectors providing 3D-image of the earth surface;
  • an aircraft model 30 cm long designed by means of 3D printing;
  • a headset equipped with Neurosky sensors which work on the basis of electroencephalograph principles;
  • computers with special software providing for synchronized functioning of the installment elements.

S7 Airlines (a brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has the widest internal route network in Russia, created on the basis of air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States, Europe, the Near East, South Asia and countries of the Asia Pacific region.

In 2007 the company received an official IATA Notice of Record into the IOSA (IATA Operational Safety Audit), becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with these operational safety standards.

S7 Airlines is one of the most stable airline companies in Russia thanks to the use of the latest advances in the international passenger services field, and active development of its own services.

S7 Airlines currently owns one of the newest and most modern aircraft fleets on the Russian air transportation market.

S7 Airlines was the winner of the Wings of Russia 2010 Award in the 'Business Project in Civil Aviation of Russia' category. S7 Airlines has also been winner of the annual People's Brand/Brand No. 1 in Russia award.

S7 Airlines is a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet national awards for discoveries in travel sphere.

The airline is part of the S7 Group. In 2014 the group member airlines carried more than 10.066 million passengers.


1 Afimall City 

2 You can find information on the rules of participation in the programme and use of miles on the website www.s7.ru.


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