Siberia Airlines chooses SITA solutions to develop the company and boost efficiency

27.07.2004

Under the contract, Siberia Airlines will use Gabriel, the Airfare, Ticketing and Data Management System, and will gradually implement the new generation SITA Horizon complex which will allow to significantly raise the level of passenger service, simplify the sales of air transport operations and cut the company's costs. The company's choice of the STRATEGY revenue management solution can help to achieve an effective increase in revenue in a short time.
The Gabriel system, servicing more than 160 air companies worldwide, will let Siberia Airlines to place its resources in one inventory system, allowing, at the same, distribution through Sirena-Travel and Sirin local systems. By placing its resources in one inventory system and using the Strategy system Siberia Airlines can employ the revenue management technologies which, on the average, bring air companies up to 6-8% extra income due to more efficient management of carrying capacities and booking classes.
«We have chosen SITA solutions, as we are sure that we can achieve good results in a relatively short time by implementing STRATEGY, for example. We were looking for products for our growing business, and it is important for us that SITA develops technologies and supports market tendencies», - commented Ilya Alexandrovsky, Siberia Airlines Sales Director.
«Having chosen the SITA system complex, including Gabriel and STRATEGY, Siberia Airlines geared itself for further development», - added Ilya Gutlin, Regional Vice-President of SITA INC, - «The acquired technologies will bring maximum profit as the company grows. We are happy that Siberia Airlines has chosen our company as a partner on its way forward».
Presently, Siberia Airlines is the world's fourth company in terms of growth rate (according to Airline Business Magazine) and the first Russia's company to receive the Excellence in Corporate Strategy award of the Flight International publication. The company's strategic plan includes expanding its presence in the aviation market and increasing the quality of passenger service. The choice of SITA technologies by the leading Russian air carrier in support of these plans is the result of the long-term partnership between the companies and evidence of the fact that using the SITA integrated system complex will be a competitive advantage in this market.


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