About Us
S7 Airlines is more than just an airline. To us, a journey is more than just a flight from one point to another. It is a miracle waiting to happen, leading to an even greater miracle called happiness.
Every day, we aspire to see familiar things in a different light, embrace experiments and look anew at this best of planets. Be it aircraft design or an advertising campaign, we’re always prepared to do what nobody dared to.
The Brand's Mission
We encourage people to discover their own path to happiness.
Only the happy would know
That happiness can be intense.
It won’t be running across
Those who sit there and wait.
Chase happiness!
This is the way lonely folk turn into couples,
Interns grow into senior engineers,
Fathers become grandfathers.
If a sailor doesn’t set sail, they never catch the wind.
If a dog is unwilling to go for a run, it never catches its tail.
Seek happiness!
On an Alpine slope,
On a pier in Sochi,
In a glass of tomato juice, thirty-five thousand feet above the ground.
Happiness doesn't stay in once place,
It can be nigh,
If you make the first step towards it:
See people you haven't seen in a while,
Or never at all,
Pick the weather and not complain about it,
See the unseen,
Do the undone,
Discover the inconceivable.
Life is worth it.
Chase happiness.
That happiness can be intense.
It won’t be running across
Those who sit there and wait.
Chase happiness!
This is the way lonely folk turn into couples,
Interns grow into senior engineers,
Fathers become grandfathers.
If a sailor doesn’t set sail, they never catch the wind.
If a dog is unwilling to go for a run, it never catches its tail.
Seek happiness!
On an Alpine slope,
On a pier in Sochi,
In a glass of tomato juice, thirty-five thousand feet above the ground.
Happiness doesn't stay in once place,
It can be nigh,
If you make the first step towards it:
See people you haven't seen in a while,
Or never at all,
Pick the weather and not complain about it,
See the unseen,
Do the undone,
Discover the inconceivable.
Life is worth it.
Chase happiness.
S7 Airlines Advertising Campaigns
We are Siberia
We rebranded S7 Airlines back to its original name, Siberia Airlines — but this time, to break the state-wide silence on the matter of Siberian wildfires in Russia. By announcing our new slogan, ’We Are Siberia’, and a purpose to plant 1 mln trees, S7 Airlines got to make a bold statement via the media and unite Russian people around a common problem: acknowledging and helping Siberia.
I want to go where...
If you could go to any world of your choosing, what would it look like? We asked 20 children this very question.
Catch-a-Plane
You can receive from one to three S7 Priority miles by simply tapping your screen. If an airplane of S7 Airlines or another member of the oneworld alliance is close by, the app will notify you. Tap ’Catch a plane’ to receive bonus miles.
Giraffe
A cheerless rusting metal giraffe suddenly sets off to explore the planet — from the narrow streets of European cities to African deserts.
One world. One team.
Making the day for our passengers at Moscow Domodedovo a bit more fun, we set up a most unusual game.
Moscow-Kyiv
S7 Airlines is above politics. It unites people and gives everyone an equal opportunity to travel and meet their friends and relatives.
Imagination machine
A forward-thinking game where every entrant had an opportunity to travel to the destination of their dreams with sheer force of mind.
Our Awards
Our Achievements
Our Identity
Colors
Main
S7 Green
Pantone 382 C/389 U
CMYK 28/0/100/0
RGB 190/214/0
HEX C4D600
Matte:
NCS S 0577-G70Y
RAL 100 80 80
S7 Dark Gray
Pantone Cool Gray 11 C
Pantone 426 U
CMYK 44/34/22/77
RGB 77/78/83
HEX 53565A
S7 Smoke
Pantone Cool Gray 9 C
Pantone Cool Gray 10 U
CMYK 30/22/17/57
RGB 116/118/121
HEX 75787B
S7 Real Gray
Pantone Cool Gray 6 C
Pantone Cool Gray 6 U
CMYK 16/11/11/27
RGB 175/175/175
HEX A7A8AA
S7 Cool Gray
Pantone Cool Gray 2 C
Pantone Cool Gray 2 U
CMYK 5/3/5/11
RGB 214/214/214
HEX D0D0CE
S7 Metallic
Metallic silver foil
S7 Pistachio
Pantone 9540 C/9062 U
CMYK 11/0/8/0
RGB 225/240/230
HEX E1F0E5
Матовая:
NCS S 0505-G
RAL 150 90 05
S7 Green
Pantone 382 C/389 U
CMYK 28/0/100/0
RGB 190/214/0
HEX C4D600
Matte:
NCS S 0577-G70Y
RAL 100 80 80
S7 Dark Gray
Pantone Cool Gray 11 C
Pantone 426 U
CMYK 44/34/22/77
RGB 77/78/83
HEX 53565A
S7 Smoke
Pantone Cool Gray 9 C
Pantone Cool Gray 10 U
CMYK 30/22/17/57
RGB 116/118/121
HEX 75787B
S7 Real Gray
Pantone Cool Gray 6 C
Pantone Cool Gray 6 U
CMYK 16/11/11/27
RGB 175/175/175
HEX A7A8AA
S7 Cool Gray
Pantone Cool Gray 2 C
Pantone Cool Gray 2 U
CMYK 5/3/5/11
RGB 214/214/214
HEX D0D0CE
S7 Metallic
Metallic silver foil
S7 Pistachio
Pantone 9540 C/9062 U
CMYK 11/0/8/0
RGB 225/240/230
HEX E1F0E5
Матовая:
NCS S 0505-G
RAL 150 90 05
Additional
S7 Medina Green
Pantone 362 C/368 U
CMYK 78/0/100/2
RGB 80/158/47
HEX 509E2F
S7 Purple
Pantone 269 C/2617 U
CMYK 80/98/5/27
RGB 81/45/109
HEX 512D6D
S7 Scarlet
Pantone 7420 C/207 U
CMYK 13/100/54/30
RGB 155/34/66
HEX 9B2242
S7 Bright Red
Pantone 1795 C/1797 U
CMYK 0/96/93/2
RGB 210/38/48
HEX D22630
S7 Turquoise
Pantone 319 C/319 U
CMYK 59/0/22/0
RGB 45/204/211
HEX 2DCCD3
S7 Tabriz Blue
Pantone 313 C/ 313 U
CMYK 100/0/11/2
RGB 0/146/188
HEX 007FA3
S7 Candy Pink
Pantone 1895 C/705 U
CMYK 0/30/2/0
RGB 245/182/205
HEX F5B6CD
S7 Citrine
Pantone 130 C/129 U
CMYK 0/32/100/0
RGB 242/169/0
HEX F2A900
S7 Sorbet Yellow
Pantone 601 C/7499 U
CMYK 4/0/47/0
RGB 240/223/145
HEX F0E991
S7 Medina Green
Pantone 362 C/368 U
CMYK 78/0/100/2
RGB 80/158/47
HEX 509E2F
S7 Purple
Pantone 269 C/2617 U
CMYK 80/98/5/27
RGB 81/45/109
HEX 512D6D
S7 Scarlet
Pantone 7420 C/207 U
CMYK 13/100/54/30
RGB 155/34/66
HEX 9B2242
S7 Bright Red
Pantone 1795 C/1797 U
CMYK 0/96/93/2
RGB 210/38/48
HEX D22630
S7 Turquoise
Pantone 319 C/319 U
CMYK 59/0/22/0
RGB 45/204/211
HEX 2DCCD3
S7 Tabriz Blue
Pantone 313 C/ 313 U
CMYK 100/0/11/2
RGB 0/146/188
HEX 007FA3
S7 Candy Pink
Pantone 1895 C/705 U
CMYK 0/30/2/0
RGB 245/182/205
HEX F5B6CD
S7 Citrine
Pantone 130 C/129 U
CMYK 0/32/100/0
RGB 242/169/0
HEX F2A900
S7 Sorbet Yellow
Pantone 601 C/7499 U
CMYK 4/0/47/0
RGB 240/223/145
HEX F0E991
Logo
Fonts
Below are the samples of the S7 Airlines typefaces. The base types are Nimbus Sans Novus Bold and Nimbus Sans Novus Regular. Where possible, use left-aligned.
1
The heading is typeset with Nimbus Sans Bold and should always be left-aligned with the logo (if it’s present).
Правила
поведения
пассажиров
Rules for
passenger
behavior
поведения
пассажиров
Rules for
passenger
behavior
2
The heading is typeset with Nimbus Sans Semibold. The body text is typeset with Nimbus Sans Regular or Medium.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Aliquam imperdiet elit est. Aliquam erat utpat. Maecenas eu hendrerit metus. Duis in sem eget quam efficitur faucibus in et sem. Proin erat sem, auctor in sapien piscing quis.
Aliquam imperdiet elit est. Aliquam erat utpat. Maecenas eu hendrerit metus. Duis in sem eget quam efficitur faucibus in et sem. Proin erat sem, auctor in sapien piscing quis.
3
The heading is typeset with Nimbus Sans Regular. The subheading is typeset with Nimbus Sans Bold. The body text is typeset with Nimbus Sans Regular or Medium.
Heading
Sub-head
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet elit est. Aliquam erat volutpat. Maecenas eu hendrerit metus. Duis in sem eget quam efficitur faucibus in et sem. Proin erat sem, auctor in sapien quis, molestie egestas nibh. Proin varius enim arcu, tempor auctor massa consectetur at. Proin lobortis, sapien.
Sub-head
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet elit est. Aliquam erat volutpat. Maecenas eu hendrerit metus. Duis in sem eget quam efficitur faucibus in et sem. Proin erat sem, auctor in sapien quis, molestie egestas nibh. Proin varius enim arcu, tempor auctor massa consectetur at. Proin lobortis, sapien.
S7 Airlines Office Design
Feel free to download the design recommendations for different kinds of S7 Airlines offices.