S7 Airlines is more than just an airline. To us, a journey is more than just a flight from one point to another. It is a miracle waiting to happen, leading to an even greater miracle called happiness.
Every day, we aspire to see familiar things in a different light, embrace experiments and look anew at this best of planets. Be it aircraft design or an advertising campaign, we’re always prepared to do what nobody dared to.
That happiness can be intense.
It won’t be running across
Those who sit there and wait.
This is the way lonely folk turn into couples,
Interns grow into senior engineers,
Fathers become grandfathers.
If a sailor doesn’t set sail, they never catch the wind.
If a dog is unwilling to go for a run, it never catches its tail.
On an Alpine slope,
On a pier in Sochi,
In a glass of tomato juice, thirty-five thousand feet above the ground.
Happiness doesn't stay in once place,
It can be nigh,
If you make the first step towards it:
See people you haven't seen in a while,
Or never at all,
Pick the weather and not complain about it,
See the unseen,
Do the undone,
Discover the inconceivable.
Life is worth it.