About Us
S7 Airlines is more than just an airline. To us, a journey is more than just a flight from one point to another. It is a miracle waiting to happen, leading to an even greater miracle called happiness.
Every day, we aspire to see familiar things in a different light, embrace experiments and look anew at this best of planets. Be it aircraft design or an advertising campaign, we’re always prepared to do what nobody dared to.
The Brand's Mission
We encourage people to discover their own path to happiness.
Only the happy would know
That happiness can be intense.
It won’t be running across
Those who sit there and wait.
Chase happiness!
This is the way lonely folk turn into couples,
Interns grow into senior engineers,
Fathers become grandfathers.
If a sailor doesn’t set sail, they never catch the wind.
If a dog is unwilling to go for a run, it never catches its tail.
Seek happiness!
On an Alpine slope,
On a pier in Sochi,
In a glass of tomato juice, thirty-five thousand feet above the ground.
Happiness doesn't stay in once place,
It can be nigh,
If you make the first step towards it:
See people you haven't seen in a while,
Or never at all,
Pick the weather and not complain about it,
See the unseen,
Do the undone,
Discover the inconceivable.
Life is worth it.
Chase happiness.
That happiness can be intense.
It won’t be running across
Those who sit there and wait.
Chase happiness!
This is the way lonely folk turn into couples,
Interns grow into senior engineers,
Fathers become grandfathers.
If a sailor doesn’t set sail, they never catch the wind.
If a dog is unwilling to go for a run, it never catches its tail.
Seek happiness!
On an Alpine slope,
On a pier in Sochi,
In a glass of tomato juice, thirty-five thousand feet above the ground.
Happiness doesn't stay in once place,
It can be nigh,
If you make the first step towards it:
See people you haven't seen in a while,
Or never at all,
Pick the weather and not complain about it,
See the unseen,
Do the undone,
Discover the inconceivable.
Life is worth it.
Chase happiness.
S7 Airlines Advertising Campaigns
We are Siberia
We rebranded S7 Airlines back to its original name, Siberia Airlines — but this time, to break the state-wide silence on the matter of Siberian wildfires in Russia. By announcing our new slogan, ’We Are Siberia’, and a purpose to plant 1 mln trees, S7 Airlines got to make a bold statement via the media and unite Russian people around a common problem: acknowledging and helping Siberia.
I want to go where...
If you could go to any world of your choosing, what would it look like? We asked 20 children this very question.
Catch-a-Plane
You can receive from one to three S7 Priority miles by simply tapping your screen. If an airplane of S7 Airlines or another member of the oneworld alliance is close by, the app will notify you. Tap ’Catch a plane’ to receive bonus miles.
Giraffe
A cheerless rusting metal giraffe suddenly sets off to explore the planet — from the narrow streets of European cities to African deserts.
One world. One team.
Making the day for our passengers at Moscow Domodedovo a bit more fun, we set up a most unusual game.
Moscow-Kyiv
S7 Airlines is above politics. It unites people and gives everyone an equal opportunity to travel and meet their friends and relatives.
Imagination machine
A forward-thinking game where every entrant had an opportunity to travel to the destination of their dreams with sheer force of mind.
Our Awards
Our Achievements
Our Identity
Colors
Logo
Fonts
S7 Airlines Office Design