I can’t make up my mind which Good Hood I like better – online or offline. The latter is located at Hoxton Square behind the well-known sex shop Sh! worth visiting as well. Established in 2007, Good Hood is doing pretty good. They added more space for menswear brands in the basement and a small gallery across. Not that long ago the shop was one of the rare places where you could get a free at the time copy of SUP magazine. I thought it was the greatest thing in the world back then and regularly went to Good Hood. Now it is replaced by Vice, but it is still a joy to stop by. Collection is frequently updated, among the standard items almost always available are fluffy tie-dye skirts, Opening Ceremony shoes and Junya Watanabe outerwear. There is a big range of prices but every piece of clothing from Good Hood is well worth the money spent.
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