80% of miles converted into purchases in the S7 Priority programme
S7 Airlines, a member of the oneworld® global aviation alliance®, summarized the results of work of the frequent flyer programme S7 Priority. Within the six months of the year 2015 the redemption rate amounted to 80%.
“During the first half of the year 80% of all earned miles were spent by members of the loyalty programme on purchases of air tickets and payment for additional services. Such redemption rate is quite high, significantly above the average rate within this sector. We consider it as an index, which demonstrates the activity of programme members and availability of award tickets for passengers”, Natalia Nikolaeva, S7 Airlines Loyalty Programme Director, noted.
Programme members can spend collected miles on award tickets for flights of S7 Airlines and of 15 partner airlines. The minimum cost of an award ticket is 7500 miles. In addition passengers can use their miles for cabin upgrades. The minimum cost of the upgrade to business class is 3750 miles.
During the last year S7 Priority became even more convenient, there are several new opportunities, which enable to collect and spend miles in a more simple way. Now passengers can purchase award tickets on the website www.s7.ru or through the mobile app. There is a new programme partner — Emirates. From the 1st of June children above two years have an opportunity to become programme members, which makes family flights more cost-efficient.
S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates, and also using services of numerous programme partners, among them hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1 mile will be accrued to the S7 Priority account for every 40 roubles spent using a card of the Bank of Moscow.
You can get detailed information on terms and conditions of participation in the S7 Priority programme, on possibilities of collecting and spending miles, and on privileges for elite status members on the website www.s7.ru in the S7 Priority section or by calling the programme Service Centre at 8 800 700–9010 (free within Russia).
The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).
In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.
S7 Airlines is among the top 5 of the most reputable Russian companies of 2017 and ranks the fourth among the most desirable Russian employers.
At the end of 2016, S7 Airlines became the winner of Skyway Service Award aviation award in three categories: the best airline in category “Economy Class, Domestic Scheduled Services”, “Best Loyalty Program” and “Best Online Customer Services”.
The airline is a member of the