80% of miles converted into purchases in the S7 Priority programme
S7 Airlines, a member of the oneworld® global aviation alliance®, summarized the results of work of the frequent flyer programme S7 Priority. Within the six months of the year 2015 the redemption rate amounted to 80%.
“During the first half of the year 80% of all earned miles were spent by members of the loyalty programme on purchases of air tickets and payment for additional services. Such redemption rate is quite high, significantly above the average rate within this sector. We consider it as an index, which demonstrates the activity of programme members and availability of award tickets for passengers”, Natalia Nikolaeva, S7 Airlines Loyalty Programme Director, noted.
Programme members can spend collected miles on award tickets for flights of S7 Airlines and of 15 partner airlines. The minimum cost of an award ticket is 7500 miles. In addition passengers can use their miles for cabin upgrades. The minimum cost of the upgrade to business class is 3750 miles.
During the last year S7 Priority became even more convenient, there are several new opportunities, which enable to collect and spend miles in a more simple way. Now passengers can purchase award tickets on the website www.s7.ru or through the mobile app. There is a new programme partner — Emirates. From the 1st of June children above two years have an opportunity to become programme members, which makes family flights more cost-efficient.
S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates, and also using services of numerous programme partners, among them hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1 mile will be accrued to the S7 Priority account for every 40 rubles spent using a card of the Bank of Moscow.
You can get detailed information on terms and conditions of participation in the S7 Priority programme, on possibilities of collecting and spending miles, and on privileges for elite status members on the website www.s7.ru in the S7 Priority section or by calling the programme Service Centre at 8 800 700–9010 (free within Russia).
S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.
The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.
In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.
S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.
Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.
S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.
As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.
In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.
S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.
The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.