80% of miles converted into purchases in the S7 Priority programme


80% of miles converted into purchases in the S7 Priority programme

S7 Airlines, a member of the oneworld® global aviation alliance®, summarized the results of work of the frequent flyer programme S7 Priority. Within the six months of the year 2015 the redemption rate amounted to 80%.

“During the first half of the year 80% of all earned miles were spent by members of the loyalty programme on purchases of air tickets and payment for additional services. Such redemption rate is quite high, significantly above the average rate within this sector. We consider it as an index, which demonstrates the activity of programme members and availability of award tickets for passengers”, Natalia Nikolaeva, S7 Airlines Loyalty Programme Director, noted.

Programme members can spend collected miles on award tickets for flights of S7 Airlines and of 15 partner airlines. The minimum cost of an award ticket is 7500 miles. In addition passengers can use their miles for cabin upgrades. The minimum cost of the upgrade to business class is 3750 miles.

During the last year S7 Priority became even more convenient, there are several new opportunities, which enable to collect and spend miles in a more simple way. Now passengers can purchase award tickets on the website www.s7.ru or through the mobile app. There is a new programme partner — Emirates. From the 1st of June children above two years have an opportunity to become programme members, which makes family flights more cost-efficient.

S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates, and also using services of numerous programme partners, among them hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1 mile will be accrued to the S7 Priority account for every 40 roubles spent using a card of the Bank of Moscow.  

You can get detailed information on terms and conditions of participation in the S7 Priority programme, on possibilities of collecting and spending miles, and on privileges for elite status members on the website www.s7.ru in the S7 Priority section or by calling the programme Service Centre at 8 800 700–9010 (free within Russia).

S7 Airlines (a brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has the widest internal route network in Russia, created on the basis of air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States, Europe, the Near East, South Asia and countries of the Asia Pacific region.

In 2007 the company received an official IATA Notice of Record into the IOSA (IATA Operational Safety Audit), becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with these operational safety standards.

S7 Airlines is one of the most stable airline companies in Russia thanks to the use of the latest advances in the international passenger services field, and active development of its own services.

S7 Airlines currently owns one of the newest and most modern aircraft fleets on the Russian air transportation market.

S7 Airlines was the winner of the Wings of Russia 2010 Award in the 'Business Project in Civil Aviation of Russia' category. S7 Airlines has also been winner of the annual People's Brand/Brand No. 1 in Russia award.

S7 Airlines is a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet national awards for discoveries in travel sphere.

The airline is part of the S7 Group. In 2014 the group member airlines carried more than 10.066 million passengers.