New look for S7 cabin crew
From 1st December 2012, passengers on S7 Airlines will be welcomed by flight attendants wearing a brand new uniform. The airline has swapped strict dark-grey for bold crimson, intended not only to complement S7’s vivid image, but also to create a friendly atmosphere in the cabin.
“We wanted to develop the image of an attentive, friendly and professional flight attendant. After all, it is the cabin crew who create the first impression when welcoming passengers on board. In working out the design, we took into account the wishes of the attendants themselves — for maximum comfort, brightness, and elegance. We are also running specialised communication skills training courses. We know that no matter how appealing the uniform, it can never replace a friendly smile,” said Tatyana Fileva, S7 Group’s Chief Marketing Officer.
The winter uniform has already been introduced, and the lighter summer design is on its way. This is the first time S7 flight attendants’ uniform includes dresses that beautifully emphasise shape — without encumbering movement around the cabin.
“In our job we have to move all the time. We help passengers with luggage, walk around the cabin to offer lunch — the new uniform lets us do all that really easily. Uniforms often restrict you — but ours allow us to feel elegant and comfortable at the same time, which gives us confidence. The bright colour lifts the spirits, and with a sincere smile it is so much easier to help any passenger, however demanding they might be,” said Anna Kornisheva, S7 Group Flight Attendant Trainer.
The concept was developed by designers from the Russian company Rusmoda. “We managed to create a classic feminine look. The striking and unexpected crimson is what catches the eye here. At the same time the colour looks perfect with any skin tone or hair. The strict silhouette is smoothed by the polka dot pattern, accentuated waist, and rounded collars and cuffs”, noted designer Alexander Terekhov.
The uniform uses natural, wrinkle-proof, breathable fabrics — wool and silk — with the addition of synthetic fibres for durability and greater elasticity.
The women’s uniform set consists of 12 items, including a crimson dress and jacket with branded buttons, grey trousers and a skirt, a white and a grey blouse, plus a removable collar and cuffs, leather belt and headwear with the S7 logo. The men’s uniform includes a three-piece suit and shirt. An apron is also included as part of the uniforms. The finishing touch is a green neck bow for women and a tie for men.
The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).
In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.
S7 Airlines is among the top 5 of the most reputable Russian companies of 2017 and ranks the fourth among the most desirable Russian employers.
At the end of 2016, S7 Airlines became the winner of Skyway Service Award aviation award in three categories: the best airline in category “Economy Class, Domestic Scheduled Services”, “Best Loyalty Program” and “Best Online Customer Services”.
The airline is a member of the