S7 Airlines got a Cannes Lion in the most prestigious category
S7 Airlines, a member of the oneworld® global aviation alliance®, got one more award at the Cannes advertising festival.
On the last day of the festival the jury announced winners of the Film Lions category, the most prestigious festival category, where jury estimates most outstanding and creative promotional videos of the year. In this category S7 Airlines won a Silver Lion for the video #IWANTTOGOWHERE.
“For many years Russian companies failed to get awards in the Film Lions category. To get an award in the most prestigious festival category is an honor for S7 Airlines. We are glad, that the advertising campaign was highly appreciated by international experts”, Tatiana Fileva, S7 Group Marketing Deputy General Director, noted.
Moreover during the Cannes festival S7 Airlines was awarded with two bronze Lions in the Cyber division in the Interfaces & Navigation and Live digital categories for “Imagination Machine” project, which was organized as a part of the advertising campaign #IWANTTOGOWHERE. The Cyber division is a division where awards are given for innovative advertising and marketing projects implemented using most modern digital technologies. In addition to three awards S7 Airlines projects were also included in short lists of the Outdoor and Media divisions.
Last year S7 Airlines advertising campaign “Moscow - Kiev” won a Bronze Lion in the Outdoor category, and iPhone app «Catch-a-Plane» was awarded with a Silver Lion in the Mobile category.
Now S7 Airlines has five Cannes awards: three Bronze and two Silver Lions.
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S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.
The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.
In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.
S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.
Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.
S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.
As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.
In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.
S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.
The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.