S7 Airlines got two awards at the Cannes Lions 2014 Festival
S7 Airlines won awards in two categories at the Cannes Lions 2014 Festival.
A Silver Lion in the Mobile category was awarded for the Catch-a-plane iPhone app launched in April.
The project was designed and implemented by the Leo Burnett Moscow agency team. Every time when an airliner of S7 Airlines or any other oneworld alliance member airline flies over the user, the app sends a notification with the information on the airliner route. By clicking the “Catch a plane” button the user can get from 1 to 3 miles for every airliner in the S7 Priority programme depending on the flight time.
“The app is very popular. A half from 5 million miles available to compete for was awarded within the first several weeks since launching the app. The event is still running. Thanks to the app the number of frequent fliers, S7 Priority programme members, is increasing. With the app users can get ideas for their trips and obtain information on available air ticket fares”, Tatyana Fileva, S7 Group Marketing Director, noted.
A Bronze Lion of the Cannes Lions 2014 Festival in the Outdoor1 category was awarded for the S7 Airlines advertizing campaign Moscow — Kiev. The project was implemented by the creative agency Good Moscow.
The campaign was held in March to support S7 Airlines flights between Moscow and Kiev. Outdoor advertisement was placed in both cities. Designers used the peace sign as the prototype. S7 Airlines is above politics, and the idea of the advertizing campaign was that politics should not have any influence on relations between people, and everybody should have an opportunity to come to his or her friends and relatives.
S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.
The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.
In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.
S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.
Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.
S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.
As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.
In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.
S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.
The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.
1 Outdoor advertisement