S7 Airlines Increasing Sales of Electronic Tickets


“Now that agents have access to e-tickets through Sirena-Travel using the S7 Airlines system, it will be possible to increase the share of sales of the company’s electronic tickets,** because now the system offers the possibility of issuing electronic tickets on all S7 Airlines routes where e-tickets are accepted. And this is 87% of all S7 Airlines routes,” said the company’s Deputy Director for Sales Network Development Ruslan Vereshchagin.

S7 Airlines is the first Russian airline to give agents the possibility of assigning the air carrier’s number when issuing electronic tickets at Sirena-Travel through its own sales channel, instead of in the neutral environment of the Air Transport Settlement System (ATSS). Tickets have been issued on S7 Airlines flights through the Sirena-Travel system in the neutral environment since February 2008.

The issuance of electronic tickets through the Sirena-Travel reservation system is the latest stage in the implementation of an integrated program of full transition to sales of electronic tickets.

S7 Airlines is the largest airline on Russia’s domestic routes and one of the world’s top 50 in this segment.

In 2007 the company received an official notification from the International Air Transport Association (IATA) about the airline’s certification in that organization, becoming the second carrier in Russia to successfully pass the IATA Operational Safety Audit .

S7 Airlines is one of Russia’s most stable airlines, incorporating the latest achievements of the world industry in the servicing of passengers and actively expanding its service. S7 Airlines won the annual national “People’s Brand / Brand No. 1 in Russia” prize in 2007.

* Ticket stock means ranges of ticket numbers issued by the IATA in accordance with an IATA resolution.

** Eighty percent of S7 Airlines’ tickets are sold through its agent network. Twenty-five percent of agents use the Sirena-Travel system.