S7 Airlines introduces a new summer uniform for it's flights attendants
S7 Airlines, a member of the oneworld® global aviation alliance, introduced a new summer uniform for the flight attendants on the 15 July, the bright turquoise outfits comprised the basis of the summer uniform.
In December 2012 the image of the flight attendants of S7 Airlines drastically changed. The strict dark grey suit jackets were replaced by the ladylike crimson jackets — the main component of the winter uniform. As envisioned by the designers such bright color for that time of season helped the crew to create a welcoming atmosphere aboard.
The concept of the winter and summer uniform was developed by the group of designers of Rusmoda (Russia). The stewardesses of the airlines liked that classic feminine style, so the designers kept it while developing the summer version of the uniform.
«Just the same as the last time, we complied with the desire of the representatives of the airlines to create very vivid and memorable, but at the same time ladylike and feminine look. Despite the contrast basic color of the uniform, the connection may be clearly seen in comparison to the winter version. While developing the outfit we kept the general mood as well as the fit of the garments. Recognizable polka dot blouses are now made in short-sleeve versions. Practical dresses that were so much to the stewardesses’ liking are now manufactured from the light fabric. », - the designers noted.
One of the essential tasks for the designers has been the choice of materials and fabric. It is crucial that the material should be breathable and wear resistant at the same time. The outfits should not hinder the movements but allow to move along the cabin freely. The important items of the uniform as well as before are head-dresses in which the flight attendants are welcoming the passengers aboard. The head-dresses also are made from lighted turquoise material.
The ultimate green color of the S7 Airlines brand is kept in the neckties (for men) and in light air bowknots (for women); these accessories and color are largely associated with the summer mood. The woman uniform kit comprises 14 items, allowing the stewardesses to combine items and create the most suitable look for their body shape and mood: they may wear dress or combine the turquoise skirt or grey trousers with white blouse and jacket. Man kit includes 8 items.
The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).
In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.
S7 Airlines is among the top 5 of the most reputable Russian companies of 2017 and ranks the fourth among the most desirable Russian employers.
At the end of 2016, S7 Airlines became the winner of Skyway Service Award aviation award in three categories: the best airline in category “Economy Class, Domestic Scheduled Services”, “Best Loyalty Program” and “Best Online Customer Services”.
The airline is a member of the