S7 Airlines introduces a new summer uniform for it's flights attendants

15.07.2013

S7 Airlines introduces a new summer uniform for it's flights attendants

S7 Airlines, a member of the oneworld® global aviation alliance, introduced a new summer uniform for the flight attendants on the 15 July, the bright turquoise outfits comprised the basis of the summer uniform.

In December 2012 the image of the flight attendants of S7 Airlines drastically changed. The strict dark grey suit jackets were replaced by the ladylike crimson jackets — the main component of the winter uniform. As envisioned by the designers such bright color for that time of season helped the crew to create a welcoming atmosphere aboard.

The concept of the winter and summer uniform was developed by the group of designers of Rusmoda (Russia). The stewardesses of the airlines liked that classic feminine style, so the designers kept it while developing the summer version of the uniform.

«Just the same as the last time, we complied with the desire of the representatives of the airlines to create very vivid and memorable, but at the same time ladylike and feminine look. Despite the contrast basic color of the uniform, the connection may be clearly seen in comparison to the winter version. While developing the outfit we kept the general mood as well as the fit of the garments. Recognizable polka dot blouses are now made in short-sleeve versions. Practical dresses that were so much to the stewardesses’ liking are now manufactured from the light fabric. », - the designers noted.

One of the essential tasks for the designers has been the choice of materials and fabric. It is crucial that the material should be breathable and wear resistant at the same time. The outfits should not hinder the movements but allow to move along the cabin freely. The important items of the uniform as well as before are head-dresses in which the flight attendants are welcoming the passengers aboard. The head-dresses also are made from lighted turquoise material.

The ultimate green color of the S7 Airlines brand is kept in the neckties (for men) and in light air bowknots (for women); these accessories and color are largely associated with the summer mood. The woman uniform kit comprises 14 items, allowing the stewardesses to combine items and create the most suitable look for their body shape and mood: they may wear dress or combine the turquoise skirt or grey trousers with white blouse and jacket. Man kit includes 8 items.


S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.

In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.

S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.

Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.

S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.

As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.

In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.

S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.

The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.


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