S7 Airlines launches a crowdfunding project
S7 Priority offers to collect miles for your dream trip with the help of your friends
As a part of the advertizing campaign “To gain altitude” S7 Airlines launches a unique crowdfinding1 project. The project enables to collect miles in the S7 Priority frequent flyer programme for a dream trip with the help of friends.
In order to take part in the project you should register on the special website dream.s7.ru. During the registration you should specify your S7 Priority number, and non-members can use the procedure of quick registration and get a temporary number.
During the registration every member is offered to “To light a dream”, which means to choose any city among 270 cities offered within the event and explain, why it is so important to go to this particular city — to see something new, to meet with somebody or just to get remarkable impressions. On the map you will see the symbol of your dream — a paper lantern, after which other event participants will be able to help you to achieve your dream.
After the registration every member will get 1 000 miles to his/her account in S7 Priority. You cannot keep them for yourself, but you can present them to other participants.
To reduce the time for collecting miles you can invite your friends to help you sharing your dream in social networks Facebook, Vkontakte or Odnoklassniki. The larger is the number of friends participating in the event, the higher is the opportunity to collect enough miles for the flight.
You can transfer from 50 to 250 miles to the account of another member. In addition to 1 000 miles, which are accrued at the moment of registration, any participant can transfer miles granted by other participants to help somebody to achieve his/her dream.
In total 25 000 000 will be offered to project participants, which means, that 25 000 people, who will register first, will be able to take part.
When a participant decides to quit the project, he/she will be able to transfer all received miles to the main S7 Priority number, book a reward air ticket and take a trip.
You can get detailed information on the event rules at www.s7.ru.
1 Crowdfunding is a collective cooperation of people, who voluntarily consolidate their funds or other resources to support efforts of other people.