S7 Airlines launches a new advertizing campaign «To gain altitude»

05.10.2015

S7 Airlines launches a new advertizing campaign «To gain altitude»

S7 Airlines, a member of the oneworld® global aviation alliance®, from the 5th of October 2015 launches a new advertizing campaign «To gain altitude». The advertizing campaign demonstrates the advantages of the S7 Priority loyalty programme.

A man hanging in the air and overcoming the gravitational pull of the earth is the main visual image appearing in videos, outdoor advertizing, printed advertizing and Internet advertizing. Easiness, with which the heroes get off the ground, associates with easiness of collecting and spending miles with S7 Priority programme.

Situations demonstrated in advertisements show the possibilities available to S7 Priority programme members:

  • To collect miles for purchases;
  • To get miles for earlier trips;
  • To register in the loyalty programme from the age of 2;
  • To grant miles to your friends;
  • To exchange miles for flights with S7 Airlines, oneworld global aviation alliance partner airlines and Emirates.

The advertizing campaign «To gain altitude» will be held till mid-December 2015. Advertisements will be broadcasted on federal TV-channels and radio stations. Advertizing materials will be published in print and online media. Outdoor advertizing will appear in 22 cities of the S7 Airlines route network.

The video is available at S7 channel in YouTube

The creative concept was developed by a team of the Leo Burnett Moscow agency.

S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates. It is also possible to collect miles using the services of numerous programme partners: hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1.75 mile will be accrued to the S7 Priority account for every 40 rubles spent using a card «S7-Bank of Moscow-Visa Signature». 

Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700-0707 (free for Russia).


S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.

In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.

S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.

Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.

S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.

As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.

In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.

S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.

The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.


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