S7 Airlines launches a new advertizing campaign «To gain altitude»
S7 Airlines, a member of the oneworld® global aviation alliance®, from the 5th of October 2015 launches a new advertizing campaign «To gain altitude». The advertizing campaign demonstrates the advantages of the S7 Priority loyalty programme.
A man hanging in the air and overcoming the gravitational pull of the earth is the main visual image appearing in videos, outdoor advertizing, printed advertizing and Internet advertizing. Easiness, with which the heroes get off the ground, associates with easiness of collecting and spending miles with S7 Priority programme.
Situations demonstrated in advertisements show the possibilities available to S7 Priority programme members:
- To collect miles for purchases;
- To get miles for earlier trips;
- To register in the loyalty programme from the age of 2;
- To grant miles to your friends;
- To exchange miles for flights with S7 Airlines, oneworld global aviation alliance partner airlines and Emirates.
The advertizing campaign «To gain altitude» will be held till mid-December 2015. Advertisements will be broadcasted on federal TV-channels and radio stations. Advertizing materials will be published in print and online media. Outdoor advertizing will appear in 22 cities of the S7 Airlines route network.
The creative concept was developed by a team of the Leo Burnett Moscow agency.
S7 Priority members collect miles taking flights of S7 Airlines, all oneworld global aviation alliance partner airlines, Emirates. It is also possible to collect miles using the services of numerous programme partners: hotels, retail store networks, car rent companies. It’s also convenient to earn miles paying with co-branded plastic cards of partner banks. E.g. 1.75 mile will be accrued to the S7 Priority account for every 40 rubles spent using a card «S7-Bank of Moscow-Visa Signature».
Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at
The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).
In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.
S7 Airlines is among the top 5 of the most reputable Russian companies of 2017 and ranks the fourth among the most desirable Russian employers.
At the end of 2016, S7 Airlines became the winner of Skyway Service Award aviation award in three categories: the best airline in category “Economy Class, Domestic Scheduled Services”, “Best Loyalty Program” and “Best Online Customer Services”.
The airline is a member of the