S7 Airlines launches an image promotion campaign

16.03.2015

S7 Airlines launches an image promotion campaign

S7 Airlines, a member of the oneworld® global aviation alliance, launches the image promotion campaign #IWANTTOGOWHERE, starting from March 16, 2015.

Travelling all over the world became an integral part of our lives. We go on business trips, fly to visit our friends, go on vacations using familiar itineraries. We have seen a lot of countries and think that a few things on this planet can actually surprise and enchant us.

“We want to show our passengers that this world is beautiful and still unexplored. It comprises everything you can imagine, and even those things, about which we have no idea. It is important to maintain this passion for discoveries, to dream — there is a place in this world that meets even the wildest dreams. While preparing our campaign, we conducted an experiment — we asked the “professional” dreamers — children, whose imagination is limitless, to imagine the world of their dreams — what should it look like. We received a lot of fantastic descriptions of kingdoms, planets and fairylands. And we found all of them on the map”, - Deputy General Director for Marketing of S7 Group, Tatiana Fileva, said.

To reach the land of your dreams you only need to buy a ticket for a flight of S7 Airlines or its oneworld alliance partners performing flights for more than 900 directions in 150 countries.

During the promotional campaign all travelers will get an opportunity to get closer to their dreams on www.s7.ru website and official websites of S7 Airlines’ partners in social networks Facebook and VKontakte. All they have to do is suggest a phrase “I want to the place where…» and describe the world of their dreams, - and S7 Airlines will find that place on the map, and will offer the best flights available. You can also post your request on your Facebook and VKontakte page by adding #IWANTTOGOWHERE hashtag.

Commercials will be broadcasted within a month by federal TV channels and radio stations. Advertising materials are posted in printed issues and on the Internet. There will be external advertising in the largest cities of S7 Airlines route network.

You can watch the video on S7 Airlines website iwant.s7.ru or on S7 Airlines YouTube channel.

Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700-0707 (free for Russia).


S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.

In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.

S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.

Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.

S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.

As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.

In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.

S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.

The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.


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