S7 Airlines launches «The Best of Planets» advertising campaign
S7 Airlines, a member of the oneworld global aviation alliance, is launching an integrated advertising campaign «The Best of Planets».
During the campaign the commercial will be broadcasted on federal TV channels and radio stations, the advertising material will be published online and in print and there already is the outdoor advertising in place in the largest cities of S7 Airlines flight network. The idea for this campaign was put forward by Wieden+Kennedy Amsterdam agency.
«In this campaign we wanted to show our planet from a new and unexpected side, to inspire the passengers to discover and travel to explore wonderful places. Travelling is the opportunity to experience new emotions, to enjoy the beauty and feel the energy of the Earth», Tatyana Fileva, Deputy Director General of S7 Group, noted.
In the commercial the Earth is shown through the eyes of a hero who knows what is it to be far away from it — Andrei Borisenko, the Russian pilot‑cosmonaut, the Hero of Russia. He has spent more than 164 days far from the Earth and he knows better than anyone how incredible and wonderful the world that we walk on. He has also made the voice‑over of the commercial.
«During the mission the things you miss the most are the smells of the Earth, the feelings of rain, wet weather, big city sounds. But the most powerful feeling is when the hatch of the capsule is open and you filled with smell of the ground. When you haven’t breathed this air for half a year you start to forget it. Those are very strong feelings», Andrei Borisenko, a pilot‑cosmonaut, Hero of Russia, says.
The emotional message of the cosmonaut is accompanied by images created by a young and progressive director AG Rojas. The commercial was shot in picturesque places of the world such as the caves of Thailand, the seaside of Croatia and the Hermitage Museum in Saint-Petersburg.
The commercial is available to watch on S7 Airlines website or on the YouTube channel of the company.
Prints, created in the cooperation with the photographer Thomas Prior, are also inspire to discover our planet and its hidden wonders. Each of them is dedicated to one of 1000 destinations of S7 Airlines and the oneworld alliance. The uniqueness of each of these destinations is conveyed by means of one of the feelings which you can experience by being in the shown place.
A special project is launched on the website of the company thebestplanet.s7.ru that can help to make the first step and understand, which place is worth visiting for getting revelations and new impressions. To do this you may take a test and choose from those impressions and feelings, that you feel the most at the moment. The test results will get you several recommendations for a perfect trip that suits your mood: a place, a season, weather. All that remains is to buy a ticket and get travelling.
Air tickets can be purchased at s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at
S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.
The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.
In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.
S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.
Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.
S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.
As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.
In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.
S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.
The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.