S7 Airlines supported an art project of a snow artist
As a part of cooperation with “Bazelevs”, Timur Bekmambetov’s film company, S7 Airlines supported an art project of Simon Beck, a unique snow artist.
Together with “Bazelevs” film company S7 Airlines transported to Yakutia English artist Simon Beck, a founder of snow art — creating gigantic snow drawings. For the opening scene of the movie “He is the Dragon” Simon Beck created on a snow field a 130 meter - diameter dragon.
“A tale about a dragon reminded us of a dream of one child, a participant of the S7 Airlines advertizing campaign #IWANTTOGOWHERE. The child wished to go to a fairy place “where dragons are sleeping”, and we found it in the real world — on Kamchatka, where volcanoes are sleeping. For implementing Simon Beck’s snow art project and filming an episode of the movie “He is the Dragon” we chose another destination — the Sakha Republic, where temperatures in October reached minus 30 degrees, and where it was easy to find a large snow area”, Tatiana Fileva, S7 Group Marketing Deputy General Director, said.
While creating his works Simon uses snowshoes, compass and plumb bob. It took Simon 15 hours to create a dragon image in Yakutia, plus he needed one additional hour to make an inscription “Хочу туда, где спит дракон” [I want to go, where a dragon is sleeping].
You can watch a video about the creation of the image in S7 Airlines YouTube channel at https://youtu.be/4c7IZSP2Hpo.
In 2015 S7 Airlines was the winner of several Cannes Lions (including a Silver Lion in the “Film” category) for the advertizing campaign #IWANTTOGOWHERE.
Timur Bekmambetov is a producer of the movie “He is the Dragon”. The movie premiere will take place on 3 December 2015.
S7 Airlines operates flights to the capital of the Sakha Republic (Yakutsk) from Moscow, Novosibirsk and Irkutsk. And also performs flights between Yakutsk and Beijing.
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The airline has a wide internal route network, created on the basis of air transport hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries of the Commonwealth of Independent States (CIS), Europe, the Near East, Southeast Asia and countries of the Asia-Pacific region.
In 2007 the company received an official IATA certificate as an IOSA (IATA Operational Safety Audit) operator, becoming the second air carrier in Russia to have successfully passed the full international audit procedure for compliance with operational safety standards.
S7 Airlines is one of the most reliable airlines of Russia, it implements latest achievements of the world's industry in passenger services and develops its own services dynamically.
Today S7 Airlines has the newest and one of the most modern aircraft fleets on the Russian air transportation market .All airline's flights are operated on aircrafts of the world's leading producers - Airbus and Boeing.
S7 Airlines was a multiple winner of the Wings of Russia National Aviation Awards in different categories. The airline was also the winner of the annual "People's Brand/Brand No. 1 in Russia" Award.
S7 Airlines was a multiple winner of the Cannes Lions advertising festival awards for implemented projects, and My Planet National Awards for discoveries in travel sphere.
The airline is a member of the S7 Group of companies. In 2014 Group member airlines carried 10.066 million passengers.