S7 Airlines supported an art project of a snow artist

09.11.2015

S7 Airlines supported an art project of a snow artist

As a part of cooperation with “Bazelevs”, Timur Bekmambetov’s film company, S7 Airlines supported an art project of Simon Beck, a unique snow artist.

Together with “Bazelevs” film company S7 Airlines transported to Yakutia English artist Simon Beck, a founder of snow art — creating gigantic snow drawings. For the opening scene of the movie “He is the Dragon” Simon Beck created on a snow field a 130 meter - diameter dragon.

“A tale about a dragon reminded us of a dream of one child, a participant of the S7 Airlines advertizing campaign #IWANTTOGOWHERE. The child wished to go to a fairy place “where dragons are sleeping”, and we found it in the real world — on Kamchatka, where volcanoes are sleeping. For implementing Simon Beck’s snow art project and filming an episode of the movie “He is the Dragon” we chose another destination — the Sakha Republic, where temperatures in October reached minus 30 degrees, and where it was easy to find a large snow area”, Tatiana Fileva, S7 Group Marketing Deputy General Director, said.

While creating his works Simon uses snowshoes, compass and plumb bob. It took Simon 15 hours to create a dragon image in Yakutia, plus he needed one additional hour to make an inscription “Хочу туда, где спит дракон” [I want to go, where a dragon is sleeping].

You can watch a video about the creation of the image in S7 Airlines YouTube channel at https://youtu.be/4c7IZSP2Hpo.

In 2015 S7 Airlines was the winner of several Cannes Lions (including a Silver Lion in the “Film” category) for the advertizing campaign #IWANTTOGOWHERE.

Timur Bekmambetov is a producer of the movie “He is the Dragon”. The movie premiere will take place on 3 December 2015.

S7 Airlines operates flights to the capital of the Sakha Republic (Yakutsk) from Moscow, Novosibirsk and Irkutsk. And also performs flights between Yakutsk and Beijing.

Air tickets can be purchased at www.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8 800 700-0707, (free for Russia).


S7 Airlines (a brand of Sibir Airlines, www.s7.ru) is a member of the oneworld® global aviation alliance.

The airline has a wide network of domestic routes, with their home base at the air transportation hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines operates regular flights to the CIS countries, Europe, the Middle East, Southeast Asia and the Asia-Pacific region.

In 2007, the airline was formally notified by IATA about being accepted to the IOSA (IATA Operational Safety Audit) operators list and became the second air carrier in Russia to successfully pass the entire international audit procedure for compliance with operational safety standards.

S7 Airlines leverages the global aviation industry’s latest developments in customer service and is actively growing its offerings.

Currently, S7 Airlines has the most modern fleet of aircraft in the Russian air transportation market. All the flights of the airline are operated on aircraft of the world’s leading manufacturers — Airbus, Boeing, Embraer.

S7 Airlines is included in the list of the TOP-100 best airlines in the world and ranks third in Eastern Europe according to the reputable international rating Skytrax.

As of year-end 2018, S7 Airlines became the most punctual Russian airline, ranking sixth in OAG Punctuality League 2019, the European airline punctuality rating.

In 2017, S7 Airlines became the recipient of the Skyway Service Award in two nominations: the best airline in the “Economy Class, Domestic Regular Transportation” category and the “Best Online Service for Customers” category. S7 Airlines is also the recipient of the Safety Leaders Award in the “Transport Safety: Flight Safety” nomination.

S7 Airlines has been repeatedly awarded the Cannes Lions advertising festival prize for its projects, and has received “My Planet” national award for its innovations in the field of travel.

The airline is a member of the S7 Group of companies. In 2018, the airline group carried more than 15.9 million passengers.


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